Juwe Studio
Beyond the Framework
Go beyond frames and fall in love with art!
Training and workshops change the way people think about art. Maja Michalak is owner of this project. They refute the stereotype of a boring and incomprehensible museum, showing the number of opportunities to learn about art.
In a non-academic way - from learning to read pictures, exploring detailed thematic issues, to interesting stories and the use of interaction with participants - they introduce you to the world of art history.
Beyond the Framework was created in order to spread knowledge of the history of art among professionally active people and to increase their competence in the perception of culture. Project offers:
- motivational training for employees,
- art development workshops,
- substantive lectures (about the era, about style, about the artist),
- individual classes,
- museum lessons.
Activities Beyond the Framework are an interesting alternative to stereotypical integration training. They teach communing with art and experiencing it effectively. They integrate employees by interpreting works of art. They awaken their passion for art and make them aware of its enormous intellectual and investment value. They add new value to employees by providing custom knowledge and a new topic for conversation. They encourage the creation of a community engaged in culture.
Client: Maja Michalak
Services: logotype
Values: science, contact with art, self-development
Characteristics: without pomposity, with imagination and curiosity
Type: minalistic, geometric, simple
Working for Beyond the Framework was a project of social value. The name itself is interesting, adding a logotype and a hallmark to it was an interesting undertaking. Going beyond the frames, contact with art as well as working with perception and imagination are the points characteristic of the Outside the Framework project. I started my work by drawing loose associations about the name. There were various interesting proposals, however, together with Maja, we focused on classics and simplicity.
The accuracy of the logotypes relating to the idea of the project is manifested in simplicity, elegance and minimalism. Here, less is more.The value of the project is to spread access to art. Social education in its scope, as well as promotion of meetings with art and its free interpretation.
