Juwe Studio
Physiosphere Malgorzata Wilk
Fizjosfera Malgorzata Wilk is a mobile massage and physiotherapy room, which will also become a stationary one in the future. The owner of the brand brings the scent of natural essential oils to your home, will calm your senses through pleasant music while soothing pain and tensions in your physical body. The office includes services such as: physiotherapy, relaxing massages, body treatments. The philosophy of the MG Physiosphere is a holistic approach to health, taking care of your body along with the idea - body-spirit-mind, The owner of the company wanted the brand to evoke associations such as: a sense of comfort, peace, security, ritual, first care for yourself by helping others.
I was asked to help in choosing a name for the company, create the logo and the entire branding of the company. The main goal was to solve a coherent visual concept in line with the idea. The challenge was the unique character of the brand to combine physiotherapy with relaxation and spa treatments. The owner, Malgorzata Wilk, combines medical knowledge with a natural predisposition to create an aura of relaxation, rest and care for other people.
Client: Fizjosfera Malgorzata Wilk
Services: naming, branding, social media
Values: health, joy and satisfaction, calm, rest
Characteristics: calmness, holistically approach to health, relaxation, self-care, neatness
Type: minimalistic, geometric, clear
Working for Fizjosfera Malgorzata Wilk was an interesting and valuable project for me. I have planned to work on: terminology research, dictionary research, competition research, drawing inspiration, drawing sketches, transferring sketches to real concepts. During the design process, I drew inspiration from nature, drew the human body and watched, listened to human conversations. The methods I used for: notes, mind maps,
and design sketches.
The logo reflects the ideas of a holistic approach to health. The lotus flower became the inspiration - a symbol of purity and rebirth. In the shape of a circle, there is also a figure of a person in a relaxed position, in peace and harmony. It is these values that guide Małgorzata Wilk's Physiosphere. It is an office for people who want to take advantage of the goods of physiotherapy and a space for people looking for relaxation and spa renewal.
